Facebook Instant Articles now supports Apple News

Category: INSIDE APPS 3 0

Facebook is now the most popular social network with more than 1.5 billion users. Facebook has never stopped improving itself to increase adoption worldwide. The social network has released a number of updates for its mobile and desktop apps recently ranging from Live Stream to Weather app.

Two years ago, Facebook launched a feature called “Instant Articles”. Basically, the feature lets web publishers create fast, interactive articles on Facebook. However, Instant Articles fails to live up with Facebook’s expectations and the company has decided to launch the next steps.

Instant Articles

Facebook today rolled out Apple News and Google’s AMP (Accelerated Mobile Pages) support to its Instant Article in an attempt to attract more publishers. According to Facebook, the company is introducing a new export option for publishers to use when they create Instant Articles. Besides, Facebook also says that Apple News will act as an extension to the Instant Articles software development kit.

Instant Articles now features Google’s AMP integration. Facebook says that this helps the company speed up mobile web pages. Publishers can create AMP and Apple News versions of Facebook articles using tools and Instant Articles Markup.

Facebook is losing with Instant Articles. This year, many big names like Forbes, The New York Times, and Hearst ended support for Facebook’s Instant Articles. Besides, CBS News, Vice News and others have decreased the number of articles published through Facebook.

Apple News was first announced at the WWDC 2015. In iOS 10, Apple News app received a big update with the app redesign, an improved For You section, breaking news notifications and more. Besides, Apple News allows paid subscribers to read unlimited articles from popular publishers like the New York Times or the Wall Street Journal. Last year, the Cupertino Company announced that its Apple News app reached 70 million users. Apple News is now available in the US, UK and Australia only. Apple is expected to expand the reach of its News app to more countries this year.

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