Samsung’s virtual assistant, Bixby ranks among the best personal helpers on the market. Bixby was previously expected to take on Apple’s Siri and Amazon Echo when it launched alongside the Galaxy S8 and S8 Plus. However, Samsung’s personal assistant was not fully functional when the new pair of smartphones launched in April 2017, which left customers questioning the company’s ability to create a useful and smart digital assistant.
Samsung has been working on improving its personal assistant since the launch day in an attempt to launch it globally. Samsung Bixby is now available in two countries only, including South Korea and the US and Samsung is trying to expand it to more markets. According to the latest sources, Samsung is planning to launch the company’s personal assistant to all users worldwide. This is a good news for Galaxy S8 and S8 Plus owners who have been expecting a global release of the Bixby.
According to tech analysts, Samsung will be struggling to make Bixby available worldwide, as the company will need to make sure that its personal assistant can handle different accents across the globe. It seems that the South Korean Company has a lot of work to do ahead of the global release.
In July 2017, Samsung finally brought Bixby Voice to the US following the release in South Korea. Previously, Samsung had launched a Bixby Early Access Program in the US, allowing users in the country to test out some of Bixby’s new features. Tech analysts say that Samsung need to expand the reach of Bixby in more devices in the future to boost user adoption. Bixby is now available in select Samsung devices, including Galaxy S8/S8 Plus, Galaxy A7 (2017) and the Note Fan Edition. In the US, only the Galaxy S8 and S8 Plus work with Bixy, preventing Samsung from getting some ground in the market where Apple Siri and Amazon Echo are dominating.
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