Samsung starts rolling out Bixby update globally


Bixby serves as Samsung’s first move into the personal assistant market where Apple Siri and Microsoft Cortana already have their own ground. Samsung Bixby was previously expected to arrive on the launch day of the Galaxy S8 and S8 Plus in April 2017. However, Samsung’s virtual assistant was not fully functional, leaving customers questioning the company’s ability to create an innovative personal helper to take on Apple Siri.

Samsung Bixby is showing a great potential on the market, mainly thanks to its ability to handle more complex tasks. The personal assistant was initially available for Galaxy S8 and S8 Plus owners in South Korea only. Last month, Samsung rolled out Bixby voice early preview program in the US, allowing Galaxy S8 and S8 Plus owners to test out Bixby’s voice functionality ahead of the final release.

On July 18, Samsung officially announced the voice-based feature of Bixby in the US. However, the feature is only available for Galaxy S8 and S8 Plus owners in the country. Samsung has recently promised that the company will launch its digital assistant globally sometime this year. True to its word, Samsung has started rolling an update that brings Bixby’s voice functionality to all users worldwide ahead of the Galaxy Note 8 launch set for August 23.

Samsung has been working hard to improve its digital assistant for months and the company is now ready to launch it globally. Sources say that Bixby will come pre-loaded on the upcoming Galaxy Note 8, allowing users to easily interact with apps and take full control of their device.

According to tech experts, the global launch of Bixby may help Samsung boost Galaxy Note 8 sales this year. However, the South Korean firm still has a lot of work to do to make Bixby fully functional when the Note 8 launches in September.

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